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Sure Hotel Collection by Best Western feiert Deutschland-Premiere

Startseite » Sure Hotel Collection by Best Western feiert Deutschland-Premiere
Sure Hotel Collection by Best Western feiert Deutschland-Premiere

Mit dem Amedia Plaza Schwerin, dem Plaza Hotel Blankenburg Ditzingen und dem Amedia Hotel Weiden (Foto) sind die ersten Häuser des Soft Brands Sure Hotel Collection by Best Western, der Mitte 2018 von Best Western Hotels & Resorts weltweit gelauncht wurde, nun in Deutschland an den Start gegangen. Der Soft Brand richtet sich an Hotels im Drei- und Vier-Sterne-Segment, die mit eigener Namensbekanntheit am Markt etabliert sind sowie an neue Hotelprojekte, die sich individuell und ohne Best Western Marken-Branding am Markt positionieren, aber von den Vertriebs- sowie Marketingdienstleistungen der weltweiten Hotelgruppe profitieren wollen. Betreibergesellschaft der neuen Soft-Brand-Hotels in Ditzingen, Schwerin und Weiden ist die Plaza Hotelgroup GmbH mit Sitz in Heilbronn, die in Deutschland, Österreich, Tschechien und den Niederlanden 36 Häuser führt, von denen inzwischen 27 Hotels bei Best Western Hotels & Resorts angeschlossen sind.